ZANUSSI
One of our favorite projects, a small action that carries great emotional weight, embodies solidarity branding, connection, and more. Imagine a magnificent brand with Italian flair, distinctive design, and a taste that speaks volumes about its equity actions. A solidarity caravan across Morocco.
Our mission was to charter the brand's journey, creating a program centered around taste, cuisine, and good eating... Providing orphans with a wonderful day filled with games, sharing, joy, and tons of gifts—all filmed with respect and solidarity to give voice to this magnificent cause.
Spanning more than 5 cities, from north to south, hundreds of kilometers, the Zanussi caravan embarked on a journey. A digital Meta campaign that enlivened the followers of the pages for over 10 weeks, inviting them to follow our adventures.
Scope of work : Branding - Activation