Bel
We had the opportunity to support the La Vache qui rit® brand in two strategic markets: Algeria and Morocco. These markets, each with distinct cultural dynamics, were the stage for significant events such as product launches, repositioning, the Africa Cup, World Cup qualification, and the brand's communication resurgence.
This exciting journey wouldn't have been possible without the collaboration of our digital partners and the trust of the brand.
We demonstrated our agility at every step, particularly by proudly celebrating each goal during sports events, while also conducting thorough groundwork to prepare for the brand's communication resurgence and repositioning, which had been planned for months in advance.
Scope of work : Digital Content