Loubna Couture
We had the privilege of partnering with a famous designer to create a unique store concept, blending ready-to-wear and bespoke fashion across 120 square meters on two levels. This project was more than just an architectural endeavor—it was the birth of a luxury fashion house, where every detail reflects the refinement and identity of the designer.
“Loubna®” represents a brand of exceptional pieces, with each creation serving as a signature—a calligraphy, a pattern that embodies the designer’s distinct mark. Alongside it, “Loulou®”, the ready-to-wear line, introduces a natural elegance, seamlessly woven into everyday wear.
Our architectural approach centered on modularity and flow. The store, without traditional windows, invites a gradual discovery, while the basement workshop fosters a closer connection to craftsmanship. Each space is thoughtfully designed to breathe, offering a dynamic and versatile experience.
At the heart of this project lies the inspiration of the “Three Graces”, symbolizing creativity and the passage of time—past, present, and future—reflecting Loubna Horani’s core values and anchoring the brand in a timeless vision.
Scope of work : Naming - Global Branding - Commercial Architecture