ICE
We recently completed the rebranding of ICE, focusing on refreshing the label design across more than nine different flavors and various sizes to enhance its visual appeal while maintaining the brand's established identity.
The objective was to modernize the look of this popular beverage, ensuring it remains relevant and attractive to consumers without straying from the original branding that has been successful over the years. The reworked designs offer a fresh perspective on ICE while respecting its legacy, striking a balance between innovation and continuity.
Scope of work : Branding - Packaging