The Laughing Cow - Shine Packaging
We had the opportunity to collaborate with La Vache qui rit® on an exciting product innovation that truly embodies the spirit of the brand. We worked on a brand new concept: a new round box of La Vache qui rit®, with an incredibly strong promise, worthy of the brand’s high standards. This new recipe, richer in cheese, butter, and cream, was designed to create an even more delicious experience for both young and old. Here’s a glimpse of one of our explorations...
But our work didn’t stop there. We also had the chance to revisit the iconic round box, deeply rooted in local markets. La Vache qui rit® is a model for local valorization, collaborating with regional economic players, highlighting agricultural products, and supporting local dairy farmers. It’s one of the few brands that can proudly claim to be "internationally local," including in its production process.
Lastly, we explored some delicious new flavor variations that we hope to see on shelves one day. But shh... that’s still a secret!