RENAULT
Background: The carmaker Renault® Morocco began the year with a twin launch of its flagship models: the Renault® Captur SUV and the Renault® Clio city car. They both feature the brand's new signature design.
Creative Biases: Relying on the brand's DNA to articulate our concept
Scenic Concept: Transposing the design signature to our volume
Our Challenges: An event for two vehicles, each with a different personality, target and user experience.
Our Answer: Propose a mirror-like volumetry, where each model expresses itself, valuing each other.
