The Laughing Cow
This project, more than any other, is a true love story that dates back to 2002, in another chapter of my life. I had the privilege of rediscovering this wonderful brand that inspired me as a child—the one who carefully collected La Vache qui rit® stickers and proudly displayed them on the family refrigerator.
Working on this brand, which has been a part of my life for so many years, has been an incredible honor and joy—one that I’ve seen reflected in everyone who has actively collaborated on this amazing journey.
Deploying iconic designs in new markets while infusing them with local storytelling, yet maintaining that soulful international vision, was one of the most rewarding missions. With the brand approaching its centennial, designing the first event-driven packaging for the top global market outside of France was an exhilarating challenge for us.
Working on innovative packaging concepts, even before they were rolled out across the group’s networks, was an adventure full of challenges. But our greatest pride lies in how we’ve embedded this brand, with all its rigorous guidelines, into the hearts of local consumers, year after year.
Mus IBIRAL
Scope of work : Packaging