Light in Action
The tourism sector in Morocco has been experiencing double-digit growth for over two decades, a trend driven by the strategic initiatives of the Moroccan National Tourism Office (ONMT). We are honored to have been called upon to bring our creative expertise to the visualization of their latest strategy "Light in Action," which is part of their global rebranding and repositioning under the theme "Land of Light." This strategy aims to highlight the diverse regions and unique experiences offered across the country's varied geography.
Our contribution involved developing the visual identity "Light in Action." This initiative was a key moment for the ONMT to engage the sector in this new dynamic.
During an intense half-day session, where leading figures in tourism discussed the approaches and challenges of this strategy in detail, we had the opportunity to set up the infodecor.
Our team designed the visual elements, translating the strategic content of the ONMT into dynamic and static visual supports, enriching the discussions and presentations of the day.
Scope of work : Branding - Infodecor