Argapur

The rising brand... a Moroccan expert in organic cosmetics with exquisite compositions inspired by Moroccan tradition, where argan oil and other precious ingredients take center stage. Aiming for both export and local markets, the brand felt the need to revamp its branding to better align with its ambitious goals. The agency had the opportunity to support the brand in redesigning its 158 packaging lines.

The result: A vibrant blue, iconography inspired by the rich Marocco-Andalusian heritage, a bold yet refined typography, and an organic identity perfectly crafted to make the brand stand out on the shelves.